“As content marketing has emerged as the preeminent effective method of reaching new audiences and nurturing prospects towards sales-readiness, marketers have begun to look beyond ebooks, blogs and social posts towards more diverse types of content.
Webinars are extremely powerful for drawing in and keeping in touch with prospects. They showcase your brand’s expertise in your industry and give your company a human voice, literally.
When conceiving of and hosting a webinar, make sure you’ve got the primary basics – content, platform and marketing – covered. Go for a content theme that’s exciting and valuable, not dry or technical. Pick a hosting platform that actually works and supports the maximum of accessibility options. And throw everything you’ve got into promoting the virtual event, so that all of the right people hear about it well in advance. Below are five practical tips for how to get the most out of webinars in the coming year.
Remember It’s About Them
In order to deliver content that resonates and delights, focus on offering your audience genuine value. Address the challenges and issues that your audience faces and provide them with advice that’s actionable.
Of course you want to promote your product, and that’s the whole point – but leave this message for the end and don’t make it the main gist of your presentation. Instead, focus on positioning your brand as the experts on a specific topic and your team as the people with all the answers.”